How to Run a Dog Business: Putting Your Career Where Your Heart Is

The demand for skilled dog trainers, dog walkers, pet sitters, and dog daycare and boarding operators has never been greater. But, to succeed in these fields, you'll need more than dog expertise you'll need business savvy as well. Veronica Boutelle, the industry's top consultant, writes for the non [...]
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The demand for skilled dog trainers, dog walkers, pet sitters, and dog daycare and boarding operators has never been greater. But, to succeed in these fields, you'll need more than dog expertise you'll need business savvy as well. Veronica Boutelle, the industry's top consultant, writes for the non-business savvy dog pro, sharing the detailed information you need to start, operate, and prosper in the dog world in clear, easy-to-read language. This second edition, incorporating Veronica's ten years of experience helping dog pros succeed, included additional advice on packaging services, setting policies, and avoiding burnout, an expanded marketing chapter and resources section, and two entirely new chapters covering online marketing and developing the perfect staff. Learn how to: Analyze your market, set prices, and market your services. Determine what licenses, insurance, and professional affiliations you need. Create systems to streamline your business and avoid burn out.