Never Use Futura

Never Use Futura reintroduces the typeface's full story, from its early use as an avant-garde innovation to its rise as a global icon of the twentieth-century and beyond, offering a cultural critique of Futura's myriad uses-within design, arts, film, politics, branding/advertising, and more-that mak [...]
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Never Use Futura reintroduces the typeface's full story, from its early use as an avant-garde innovation to its rise as a global icon of the twentieth-century and beyond, offering a cultural critique of Futura's myriad uses-within design, arts, film, politics, branding/advertising, and more-that make it a universal language while simultaneously confirming its unique typographic voice.