Developing New Products and Services

Focuses on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation, and the role that technology plays in implementing the process. This book demonstrates how differentiation can be secured by the strate [...]
Visa längre beskrivning

Focuses on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation, and the role that technology plays in implementing the process. This book demonstrates how differentiation can be secured by the strategic use of technology.