Ultimate Guide to Google Adwords

Covering the latest breaking news in Google AdWords, the fourth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord's Express, Google's Product Listing Ads, and the introduction to Google's Universal Analytics. Nuances in Big Data advertising are also rev [...]
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Covering the latest breaking news in Google AdWords, the fourth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord's Express, Google's Product Listing Ads, and the introduction to Google's Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Advertisers are given the latest information paired with current screenshots, fresh examples, and new techniques.