Retail in Detail

Since published, Retail in Detail has sold more than 25,000 copies and helped tens of thousands of retail business owners successfully start and run their businesses. This fifth edition has been updated to reflect today's retail environment including expanded information on consumer purchasing and a [...]
Visa längre beskrivning

Since published, Retail in Detail has sold more than 25,000 copies and helped tens of thousands of retail business owners successfully start and run their businesses. This fifth edition has been updated to reflect today's retail environment including expanded information on consumer purchasing and apps. This title has established a reputation as a no-nonsense, down-to-earth guide for small retailers. This fourth edition has been fully updated for today's rapidly changing retail environment in the internet age. A new chapter contains specific tips on using the internet for marketing and two-way communication with customers. New sections cover becoming an e-tailer, including choosing a domain name, processing credit cards, shipping and receiving and other internet-specific issues. Brick-and-mortar retailers learn how to assess product vulnerability to competition from internet retailers. This essential reference contains many specific examples and case studies, based on the author's experiences starting and successfully operating three retail stores and a bed and breakfast as well as on the experiences of dozens of successful entrepreneurs.Worksheets can be used by beginning retailers to plan for and operate their business.