The Steve Jobs Way

In this title, a former Senior VP of Apple Computer shows how Steve Jobs' innovative management style and techniques can be translated into success for any business. Former Senior VP of Apple Computer and close colleague of Steve Jobs throughout his tenure, Jay Elliot takes readers on a tour through [...]
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In this title, a former Senior VP of Apple Computer shows how Steve Jobs' innovative management style and techniques can be translated into success for any business. Former Senior VP of Apple Computer and close colleague of Steve Jobs throughout his tenure, Jay Elliot takes readers on a tour through Jobs' astonishing career. From the inception of game-changing products like the Apple II and the Macintosh, to his stunning fall from grace, and his rebirth at the helm of Apple as he developed the iPod, iPhone and iPad, "The Steve Jobs Way" presents Jobs' leadership challenges and triumphs, showing readers how to apply these principles to their lives and careers. Written with William L Simon, co-author of the Jobs biography "iCon, The Steve Jobs Way" is the "how to be like Steve" book that readers have been waiting for.