Unfolding the Napkin: The Hands-On Method for Solving Complex Problems with Simple Pictures

An original workbook companion to the acclaimed business bestseller "The Back of the Napkin"
Dan Roam's "The Back of the Napkin," a "BusinessWeek" bestseller, taught readers the power of brainstorming and communicating with pictures. It presented a new and exciting way to solve all kinds o [...]
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An original workbook companion to the acclaimed business bestseller "The Back of the Napkin"
Dan Roam's "The Back of the Napkin," a "BusinessWeek" bestseller, taught readers the power of brainstorming and communicating with pictures. It presented a new and exciting way to solve all kinds of problems-from the boardroom to the sales floor to the cubicle jungle.
The companion workbook, "Unfolding the Napkin," helps readers put Roam's principles into practice with step-by-step guidelines. It's filled with detailed case studies, guided do-it-yourself exercises, and plenty of blank space for drawing. Roam structured the book as a complete four-day visual-thinking seminar, taking readers step-by-step from "I can't draw" to "Here is the picture I drew that I think will save the world."
The workbook teaches readers how to:
-Improve their three "built-in" visual problem solving tools.
-Apply the four-step visual thinking process (look-see-imagine-show) in any business situation.
-Instantly improve their visual imaginations.
-Learn how to recognize the type of problem to choose the best visual solution.
If "The Back of the Napkin" was a guide to fine dining, "Unfolding the Napkin" is the cookbook that will soon be heavily marked up and dogeared.