What the Customer Wants You to Know

The best-selling author of What the CEO Wants You to Know explains the importance of addressing customer problems and needs as a starting point in the sales process; counseling sales professionals on such areas as revenue growth, customized solutions, and the process through which purchasing decisio [...]
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The best-selling author of What the CEO Wants You to Know explains the importance of addressing customer problems and needs as a starting point in the sales process; counseling sales professionals on such areas as revenue growth, customized solutions, and the process through which purchasing decisions are made.