Unleashing the Killer App: Digital Strategies for Market Dominance

The authors examine the convergence of digital technologies, products and services which form 'killer apps' that transform industries, redefine markets and annihilate the competition, as well as looking at how to transform a company into one where the production of a 'killer app' becomes a real poss [...]
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The authors examine the convergence of digital technologies, products and services which form 'killer apps' that transform industries, redefine markets and annihilate the competition, as well as looking at how to transform a company into one where the production of a 'killer app' becomes a real possiblity.