Environmental Marketing

Examines a range of issues that affect environmental behavior while providing materials and guidance to marketing decision makers. This title defines the potential roles of organizations, consumers, and governments and examines how these groups impact environmental factors through the marketing proc [...]
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Examines a range of issues that affect environmental behavior while providing materials and guidance to marketing decision makers. This title defines the potential roles of organizations, consumers, and governments and examines how these groups impact environmental factors through the marketing process.