Small Business Management

Whether your students dream of launching a new venture, purchasing a franchise, managing a lifestyle business, or joining the family company, this seventh edition will help them learn the best practices for competing in the modern business world. Strong emphasis is placed on application with Experie [...]
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Whether your students dream of launching a new venture, purchasing a franchise, managing a lifestyle business, or joining the family company, this seventh edition will help them learn the best practices for competing in the modern business world. Strong emphasis is placed on application with Experiential Learning Activities and application of technology and social media throughout. New cases, real-world examples, and illuminating features spotlight the diverse, innovative contributions of small business owners to the economy.