Setting Up a Successful Jewellery Business

An updated edition of the best-selling handbook, this all-encompassing guide for jewellery entrepreneurs of all levels covers key lessons for setting up, running and growing a jewellery business.From the college graduate looking to set up a workshop, to the established maker ready to expand their bu [...]
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An updated edition of the best-selling handbook, this all-encompassing guide for jewellery entrepreneurs of all levels covers key lessons for setting up, running and growing a jewellery business.From the college graduate looking to set up a workshop, to the established maker ready to expand their business, Setting up a Successful Jewellery Business equips creative jewellers with the essential knowledge and tools to operate a professional jewellery business.Encouraging individuals to define their business objectives and strategy for the future, the guide deals with topics including:
. presenting your brand;
. protecting your designs;
. how much to charge for your work;
. selling to shops, galleries and individuals;
. creating your website and driving traffic to it;
. managing your time and finances plus other essential business skills.Updated with two new chapters, an expanded section on social media and a revised appendix, this is an indispensable jeweller's companion that provides the resources to take your business forward."