The Ultimate Sales Letter

In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk folder or the dustbin. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows [...]
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In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk folder or the dustbin. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use. Among other things, he provides: completely updated text and examples; great headline formulas; new exercises to spark creativity; and, the best way to use graphics. Kennedy is the most successful, highly paid direct-response copywriter in the States. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sail.