Breaking Out

"Made to Stick" meets "The Metaphysical Club". You can learn how to go public with your idea so that it has real influence and actual impact in the world. What can we learn from the people who've successfully taken their ideas to world at large? How can you make your idea break out? "Breaking Out" l [...]
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"Made to Stick" meets "The Metaphysical Club". You can learn how to go public with your idea so that it has real influence and actual impact in the world. What can we learn from the people who've successfully taken their ideas to world at large? How can you make your idea break out? "Breaking Out" looks to some of the most popular influencers of our time to pull tips from their journeys. By highlighting the paths of French lifestyle guru Mireille Guiliano ("French Women Don't Get Fat"), dog behavior specialist Cesar Millan, TOMS founder Blake Mycoskie, and others, author John Butman shows how to take your deeply felt idea and break it from the pack to capture the attention it deserves and propel it to a much wider audience. You'll find there is a method for making an idea rise above the rest - and Butman offers a set of best practices to getting there. From finding your fascination to developing a personal narrative that connects your life to your idea to helping people share that idea, this book will help you have more influence.