Choice-based Conjoint Analysis

Disseminating information from researchers in various fields, this compilation presents the research themes, methods, and findings, making it a significant reference for design researchers and design practitioners interested in furthering understanding of design activity in real-world settings. It p [...]
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Disseminating information from researchers in various fields, this compilation presents the research themes, methods, and findings, making it a significant reference for design researchers and design practitioners interested in furthering understanding of design activity in real-world settings. It presents an analysis of digital video recordings of a series of design meetings on the conceptual stages of a design project. The data were gathered from design meetings taking place as part of naturally occurring design practice, rather than being gathered through a staged experiment in which the conditions are highly controlled.