Doing Media Research

An introduction to both qualitative and quantitative methods in media communication. It takes the student through media research step-by-step. It includes sections such as: part one that lays out the foundations to each approach, part two that describes the types of research questions and data colle [...]
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An introduction to both qualitative and quantitative methods in media communication. It takes the student through media research step-by-step. It includes sections such as: part one that lays out the foundations to each approach, part two that describes the types of research questions and data collection required.