Understanding The Media

Emphasis on the concept of globalisation in understanding the modern media. This book introduces theoretical issues in media analysis and encourages students to use case studies to examine their own personal media use and exposure. It applies a model of media analysis that gives equal weight to the [...]
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Emphasis on the concept of globalisation in understanding the modern media. This book introduces theoretical issues in media analysis and encourages students to use case studies to examine their own personal media use and exposure. It applies a model of media analysis that gives equal weight to the production, content and reception of media texts.