Product And Services Management

Providing an approach to the study of product and services management, this work looks at the key milestones within a product's or service life cycle. It considers three areas within product management, namely product/service portfolio evaluation, new product/service development and product/service [...]
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Providing an approach to the study of product and services management, this work looks at the key milestones within a product's or service life cycle. It considers three areas within product management, namely product/service portfolio evaluation, new product/service development and product/service elimination, with case studies.