Money in Sport

Money in Sport examines how money has become tied to sport in a variety of ways, and what implications this has for both athletes and fans. Have there always been professional athletes who earn huge salaries? What is the role of advertising in sport? Exciting and varied case studies are used through [...]
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Money in Sport examines how money has become tied to sport in a variety of ways, and what implications this has for both athletes and fans. Have there always been professional athletes who earn huge salaries? What is the role of advertising in sport? Exciting and varied case studies are used throughout this book to illustrate issues and concepts.