Buying in: The Secret Dialogue Between What We Buy and Who We Are

A counterintuitive analysis of marketing and culture in modern-day life reveals how consumers embrace marketing efforts to use brands to express their cultural, political, and artistic identities and examines how the relationship between consumer and consumed has become altered by marketers' ability [...]
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A counterintuitive analysis of marketing and culture in modern-day life reveals how consumers embrace marketing efforts to use brands to express their cultural, political, and artistic identities and examines how the relationship between consumer and consumed has become altered by marketers' ability to blur the lines among advertising, entertainment, and public space. 50,000 first printing.