Operations Strategy

Ideal for Advanced Undergraduate and Postgraduate students, this book builds on concepts from Strategic Management, Operations Management, Marketing and HRM to give students a comprehensive understanding of Operations Strategy. Features * Comprehensive and accessible with authoritative authorship a [...]
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Ideal for Advanced Undergraduate and Postgraduate students, this book builds on concepts from Strategic Management, Operations Management, Marketing and HRM to give students a comprehensive understanding of Operations Strategy. Features * Comprehensive and accessible with authoritative authorship and an excellent blend of theory and practice * A European context * Engaging case studies New to this edition * An approach that highlights some of the developments in operations strategy, especially how its concepts are having wider application. * Many new and updated examples, which cover the topical issues in operations strategy. Two thirds of the examples used are new or updated for to this edition. * The inclusion of some new material relating to such issues as the links between operations management and strategy, triadic supply relationships, knowledge management, and organizational ambidexterity. * New longer cases, but retaining those that proved popular from the previous edition. These cases can still be used form the basis of a whole course in operations strategy.