E-marketing

For courses in Internet Marketing or E-marketing.  

Traditional marketing coverage with an e-marketing twist.

Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing.

Thi [...]
Visa längre beskrivning

For courses in Internet Marketing or E-marketing.  

Traditional marketing coverage with an e-marketing twist.

Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing.

This edition reflects the disruption to the marketing field based on social media.