ISE Strategic Management of Technological Innovation

Analyze. Formulate. Implement. Melissa Schilling's Strategic Management of Technological Innovation 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks progressing from assessing the com [...]
Visa längre beskrivning

Analyze. Formulate. Implement. Melissa Schilling's Strategic Management of Technological Innovation 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks progressing from assessing the competitive dynamics of a situation to strategy formulation to strategy implementation.