Beyond the Idea: How to Execute Innovation in Any Organization

"The New York Times" bestselling authors of "Reverse Innovation" and "How Stella Saved the Farm" distill more than a decade of exclusive research into one short, powerful, action-oriented book All companies, whether small or global, need to innovate in order to survive. But innovation often falters [...]
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"The New York Times" bestselling authors of "Reverse Innovation" and "How Stella Saved the Farm" distill more than a decade of exclusive research into one short, powerful, action-oriented book All companies, whether small or global, need to innovate in order to survive. But innovation often falters at the idea stage, because companies are focused on efficient performance and are unwilling or unable to devote resources to new ideas. Vijay Govindarajan and Chris Trimble are recognized as the world's leading researchers and teachers of innovation. In "Beyond the Idea," they distill more than a decade of research and insight into one practical, hands-on book designed for executives, managers, consultants, project leaders, and teams charged with making innovation work. In concise chapters and specific examples, "Beyond the Idea" Describes the three models of innovationDemonstrates how to execute eachDistinguishes between Performance--which emphasizes repeatable success, maximizing profits, minimizing resources, and focusing on today's customer--and Innovation, which requires risk, new resources, a dedicated team, and focus on new customers. "Beyond the Idea" is an essential book for any business reader or company: a short, accessible, read-at-one-sitting guide that offers invaluable advice from the two leading experts in the field.