Creative Direction in a Digital World

Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms. Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target a [...]
Visa längre beskrivning

Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms. Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences. * Divided into ten chapters. Each focuses on a different key aspect of the creative director's job from start to finish. * Learn how to understand the client's biggest challenges and distill insights about the audience into creative strategies. * Develop the skills needed to communicate your ideas to a skeptical client. * Learn how to more effectively manage your creative team. * And most importantly craft digital experiences that get results.