Design Management: Organisation and Marketing Perspectives

Placed at the nexus between marketing and organisational studies, Design Management: Organisation and Marketing Perspectives breaks new ground by positioning design management at the intersection of these two disciplines. It does this through connecting Marketing's focus on consumers and stakeholder [...]
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Placed at the nexus between marketing and organisational studies, Design Management: Organisation and Marketing Perspectives breaks new ground by positioning design management at the intersection of these two disciplines. It does this through connecting Marketing's focus on consumers and stakeholders with Organisational Studies to define Design Management in a social and people-focused context, in order to demonstrably outline its benefits. This new text explores the importance of managing design strategies, design processes, and design implementation, in a way that it puts the individual and the society at the centre, contributing to organisational success, customer gratification, and social welfare. Drawing from a variety of scholarly research and personal commercial insights, this book integrates key concepts of marketing, innovation, and design, to provide an in-depth discussion of the subject of design management. With end of chapter exercises, case studies and reflective insights along with online teaching materials, this exciting new text is an essential reading for students in design management, marketing, and innovation, or for anyone interested in gaining an in-depth understanding of how design can be successfully managed in order to generate the best answers to contemporary global challenges.