Vertical Disintegration in the Corporate Hotel Industry

Over the past ten years, the products, services and core technologies of the global hotel industry have remained much the same. However, at the corporate level, major hotel companies are seeing significant changes as the industry becomes divided with new intermediate markets. This book provides a c [...]
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Over the past ten years, the products, services and core technologies of the global hotel industry have remained much the same. However, at the corporate level, major hotel companies are seeing significant changes as the industry becomes divided with new intermediate markets. This book provides a conceptual understanding of the contemporary corporate hotel business and vertical disintegration. It evaluates in what way disintegration has occurred, the causes of such an industry transformation, and the resulting new competitive landscape. Whilst underpinned by contemporary literature on the theory of vertical integration and evolution of industries, it also includes accounts from senior executives from firms participating in and around the industry. This book provides an in-depth perspective of a contemporary industrial phenomenon in a 'golden era' of growth and development, and questions the future competitiveness of the industry and return to integration.