Why Games Are Good for Business

By tapping into the same psychology that keeps gamers glued to Minecraft or World of Warcraft, innovative organizations are creating learning experiences that are genuinely engaging, endlessly flexible, and extremely cost effective. They're called Serious Games. People learn more, learn better, and [...]
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By tapping into the same psychology that keeps gamers glued to Minecraft or World of Warcraft, innovative organizations are creating learning experiences that are genuinely engaging, endlessly flexible, and extremely cost effective. They're called Serious Games. People learn more, learn better, and learn faster when they are emotionally engaged. Serious Games are how you leverage the power of play to create emotional engagement. Why Games Are Good For Business is an innovative and practical toolkit for those who want to learn more about Serious Games and how to apply them in their organizations. Featuring fascinating examples of how organizations as diverse as L'Oreal, Shell, and Cancer Research UK, are using Serious Games to lead a quiet revolution in learning and development, as well as surprising case studies on how games are making an impact in even the most remote and underprivileged corners of the world.