Breakpoint

Neuroscientist and entrepreneur Jeff Stibel shows how the brain can act as a guide to understanding the future of the internet What can the human brain and its relationship to the internet tell us about our society, our technologies, and our businesses? A lot, as it turns out. The internet today is [...]
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Neuroscientist and entrepreneur Jeff Stibel shows how the brain can act as a guide to understanding the future of the internet What can the human brain and its relationship to the internet tell us about our society, our technologies, and our businesses? A lot, as it turns out. The internet today is a virtual replica of the brain, and the networks that leverage it grow and collapse in ways that are easily predictable if you understand the brain and other biological networks. All networks eventually reach a breakpoint and collapse. This happens in the brain, it happens in nature, it happened to MySpace, and it will happen to Facebook and Google. It is critical to understand where the breakpoint is in the networks you use in order to achieve optimum success. Using example such as startups using crowdsourcing to create something much "smarter" than the sum of their parts, Stibel offers a fresh and engaging look at the future of business and technology.