Making Social Technologies Work

Social technologies are not simply about creating a corporate page on Facebook or the CEO starting a blog. It is about understanding all the opportunities where organizations could benefit from social technologies, from marketing, customer relations, and sales to supply chain management, knowledge s [...]
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Social technologies are not simply about creating a corporate page on Facebook or the CEO starting a blog. It is about understanding all the opportunities where organizations could benefit from social technologies, from marketing, customer relations, and sales to supply chain management, knowledge sharing, and operations. This comprehensive and practical book looks at how to implement the most effective social technologies in the organization and how to manage and sustain these successfully. Based on new research and what has been shown to work, Ronan Gruenbaum provides a simple framework and guide for managers, leaders and practitioners as well as an informative window into the world of social technologies in business.