Graphic Design School: The Principles and Practice of Graphic Design

By providing practical advice on all aspects of graphic design--from understanding basics to developing original concepts to creating finished designs--Graphic Design School allows students to develop core competencies while understanding how these fundamentals translate into new and evolving media. [...]
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By providing practical advice on all aspects of graphic design--from understanding basics to developing original concepts to creating finished designs--Graphic Design School allows students to develop core competencies while understanding how these fundamentals translate into new and evolving media. With examples from web, app, social media, magazines, websites and book, the Sixth Edition provides an overview of the visual communications profession.

A brand-new section on User Experience and User Interface Design, covers topics essential to layout while heavily updated chapters on Designing for the Web and Mobile Apps tackle the latest technology and problem solving tools needed to succeed.

Topics covered include: color, typographic rules and typefaces, coding requirements, information architecture, file organization, web design and layout, mobile device composition, app design, CMS, designing for social media, and SEO. Includes full color illustrations throughout the book, as well as case studies, designer biographies, and student assignments for testing skills and concepts.