International Marketing

* Offering more real-world application and experience, this bookarms marketing professionals with a true understanding of theconcepts needed to achieve a global reach * Uncovers all the latest trends and hot topics in the field * Emphasizes the multilateral nature of marketing * Prepares readers to [...]
Visa längre beskrivning

* Offering more real-world application and experience, this bookarms marketing professionals with a true understanding of theconcepts needed to achieve a global reach * Uncovers all the latest trends and hot topics in the field * Emphasizes the multilateral nature of marketing * Prepares readers to manage global marketing activities in anincreasingly competitive environment