Handbook of Strategic Account Management

A comprehensive collection of papers representing researched knowledge of strategic account management from across the academic community. This reference work gives the most up-to-date and complete review of established knowledge in the field while separating genuine knowledge from opinion and myth. [...]
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A comprehensive collection of papers representing researched knowledge of strategic account management from across the academic community. This reference work gives the most up-to-date and complete review of established knowledge in the field while separating genuine knowledge from opinion and myth. .