Managing the New Customer Relationship

Helps you to effectively engage your customers with the advanced relationship marketing techniques. This title builds upon the foundations of customer relationship marketing (CRM) and provides practical methods and effective tools to help companies manage existing customer relationships, develop new [...]
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Helps you to effectively engage your customers with the advanced relationship marketing techniques. This title builds upon the foundations of customer relationship marketing (CRM) and provides practical methods and effective tools to help companies manage existing customer relationships, develop new ones organically, and grow their businesses.