Win/Loss Reviews: A New Knowledge Model for Competitive Intelligence

An essential guide to establishing a competitive position by learning from past deals Dealing with tapping into one of the most underutilized sources of business intelligence - the collection of opportunities that have gone through sales processes - this book provides a proven methodology to winnin [...]
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An essential guide to establishing a competitive position by learning from past deals Dealing with tapping into one of the most underutilized sources of business intelligence - the collection of opportunities that have gone through sales processes - this book provides a proven methodology to winning sales via strong business intelligence.