Strategic Public Relations

Suitable for undergraduate courses in Public Relations (PR), both majors in the field and nonmajors, this title provides a comprehensive survey of PR's foundations, processes, tactics, and contexts. It highlights audience-focused principles and techniques of audience research and recurring assessmen [...]
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Suitable for undergraduate courses in Public Relations (PR), both majors in the field and nonmajors, this title provides a comprehensive survey of PR's foundations, processes, tactics, and contexts. It highlights audience-focused principles and techniques of audience research and recurring assessment.