The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage

FUBU founder/star of ABC's Shark Tank/highly-in-demand speaker Daymond John shows why starting a business on a shoestring can actually be an entrepreneurs' greatest competitive advantage because it forces them to think more creatively, use resources more efficiently, connect with customers more auth [...]
Visa längre beskrivning

FUBU founder/star of ABC's Shark Tank/highly-in-demand speaker Daymond John shows why starting a business on a shoestring can actually be an entrepreneurs' greatest competitive advantage because it forces them to think more creatively, use resources more efficiently, connect with customers more authentically, and come up with those out-of-the-box solutions required to stand out in a crowded market.
Along the way Daymond draws from his experience on starting FUBU on a $40 budget and building it into a $6 billion brand, as well as stories from dozens of entrepreneurs--some well-known and some average Joes--who have bootstrapped their way to wealth to show how to leverage the power of broke to entrepreneurial and career success