A Beginner's Guide to the Deep Culture Experience

When you travel or do business overseas, you can limit yourself to the airport experience or choose to take on the culture beneath the surface. Sociologists, anthropologists and interculturalists have long debated over Surface versus Deep Culture and this book gives credence to the latter. "A Beginn [...]
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When you travel or do business overseas, you can limit yourself to the airport experience or choose to take on the culture beneath the surface. Sociologists, anthropologists and interculturalists have long debated over Surface versus Deep Culture and this book gives credence to the latter. "A Beginner's Guide to the Deep Culture Experience" examines our cultural encounters when we leave home, presenting cultural learning as a personal and intellectual challenge - a journey of discovery that just might change you. "A Beginner's Guide to the Deep Culture Experience" is an easy-to-read guide to deep culture: the unconscious cultural programming that we often don't notice until we go abroad. It shows those who travel, both for business and pleasure, how to go beyond the superficial internationalism brought about by globalization, to better understand themselves and their world.