Beyond Agenda Setting

This volume describes the use of mass media and other communication channels by corporations, bureaucrats, politicians and consumer advocates to influence the development and implementation of public policy in areas of science, technology and social service delivery. It provides answers to the criti [...]
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This volume describes the use of mass media and other communication channels by corporations, bureaucrats, politicians and consumer advocates to influence the development and implementation of public policy in areas of science, technology and social service delivery. It provides answers to the critical question--who sets the media agenda, how, and for what purposes. This book is the first to reveal the degree of inequality that exists between participants in any policy debate.