The Organic Growth Playbook

Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth.?Jaworski and Lurie offer a novel approach to the problem of growth based on two simple but profound insights.?First, they demonstrate that in every purchase process there are [...]
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Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth.?Jaworski and Lurie offer a novel approach to the problem of growth based on two simple but profound insights.?First, they demonstrate that in every purchase process there are a few high-yield customer behaviors that matter most in determining whether and what customers buy.?Second, they show how?changing?those high-yield customer behaviors can consistently drive faster revenue growth. Drawing on decades of client work, the authors provide a detailed, engaging account of a proven system for accelerating - or even doubling - growth. As evidence of its value, the system has been adopted by a host of Fortune 500 firms as their marketing and growth planning process.?