Information Rules: A Strategic Guide to the Network Economy

Explains that long-standing economic concepts provide the understanding to succeed in the information age. This book explains the moves that help business leaders navigate successfully through the information economy. It argues that managers must understand the fundamental economics of information t [...]
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Explains that long-standing economic concepts provide the understanding to succeed in the information age. This book explains the moves that help business leaders navigate successfully through the information economy. It argues that managers must understand the fundamental economics of information technology to develop effective strategies.