Made in Italy

Goods made or designed in Italy enjoy a high profile, which is disproportionate to the country's modest global manufacturing output. Italy's glorious design heritage and reputation for innovation has led to goods 'Made in Italy' carrying added value and since 1945, Italian design has commanded an in [...]
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Goods made or designed in Italy enjoy a high profile, which is disproportionate to the country's modest global manufacturing output. Italy's glorious design heritage and reputation for innovation has led to goods 'Made in Italy' carrying added value and since 1945, Italian design has commanded an increasing amount of attention from design journalists, critics and consumers. But is Italian design a victim of its own celebrity? Made in Italy explores this question from the perspective of scholarly investigative chapters, which analyse the significance of design from Italy and how its influence upon international design and consumerism has become renowned and inflated by media and design criticism. Using a wide range of Italian design examples, from the designers such as Gio Ponti and Andrea Branzi, to the urban landscape of the country itself, the book explores the historical, cultural and social influences that dictated design in Italy, and how these iconic designs have shaped and contributed to the modern canon of Italian inspired goods.