The Competitive Destination

The purpose of this book is to provide a framework for understanding the complex and multi-faceted nature of the factors that affect destination competitiveness. It provides guidance on how to create successful destinations by developing and presenting a conceptual model of destination competitivene [...]
Visa längre beskrivning

The purpose of this book is to provide a framework for understanding the complex and multi-faceted nature of the factors that affect destination competitiveness. It provides guidance on how to create successful destinations by developing and presenting a conceptual model of destination competitiveness that recognises the importance of sustainability for long-term success.