Successful Social Networking in Public Libraries

"Most commentaries to date on library use of social networks such as Facebook and Twitter have focused on a handful of well-funded public libraries with high-profile employees. Now Crawford's Successful Social Networking in Public Libraries fills in the rest of the picture, offering for the first ti [...]
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"Most commentaries to date on library use of social networks such as Facebook and Twitter have focused on a handful of well-funded public libraries with high-profile employees. Now Crawford's Successful Social Networking in Public Libraries fills in the rest of the picture, offering for the first time an in-depth look at how a large variety of public libraries are using social networks. Examining more than 6,000 libraries across the US, Crawford Analyzes social network usage by libraries of different sizes and funding levels, showing how many of them are active and effective in quite different ways Offers many examples that will help other libraries establish or refine their own social networking activities Presents several key questions that libraries should ask themselves, such as "Who do we want to reach?" and "What's the best way to interact with communities?" Gives libraries guidelines to set social networking goals and conduct ongoing evaluation Includes illuminating comments from numerous librarians on the front lines of communication"