What Customers Crave

Selected by Oracle Marketing Cloud as a Top 15 Marketing Book for 2016Mashable Best New Marketing Books to Read in 2017The best companies in the world discover what their customers desire-and then deliver it in memorable and deeply human experiences. How well do you know your customers?What Customer [...]
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Selected by Oracle Marketing Cloud as a Top 15 Marketing Book for 2016Mashable Best New Marketing Books to Read in 2017The best companies in the world discover what their customers desire-and then deliver it in memorable and deeply human experiences. How well do you know your customers?What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success.Jam-packed with tools and examples, What Customers Crave helps you reinvent how you engage with customers (both digitally and non-digitally) and:Gain invaluable insights into who they are and what they care aboutUse listening posts and Contact Point Innovation to refine customer typesEngineer experiences for each micromarket that are not only exceptional, but insanely relevantConnect across the five most important touchpointsCo-create with your customersAnd much moreWhen you learn to provide your customers with exactly what they want, they not only buy-they come back again and again...and bring their friends.