What Customers Crave

The best companies in the world discover what their customers desire-and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what compani [...]
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The best companies in the world discover what their customers desire-and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success. Jam-packed with tools and examples, What Customers Crave helps you reinvent how you engage with customers (both digitally and non-digitally) and: Gain invaluable insights into who they are and what they care about; Use listening posts and Contact Point Innovation to refine customer types; Engineer experiences for each micromarket that are not only exceptional, but insanely relevant; Connect across the five most important touchpoints * Co-create with your customers; And much more. When you learn to provide your customers with exactly what they want, they not only buy-they come back again and again...and bring their friends.