All Customers Are Irrational: Understanding What They Think, What They Feel, and What Keeps Them Coming Back

As many businesses are discovering, what customers want doesn't always seem make sense. This book shows why businesses need to adopt a nontraditional approach to attract and retain customers, and proposes how they can alter their strategies on everything from customer research, product design and we [...]
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As many businesses are discovering, what customers want doesn't always seem make sense. This book shows why businesses need to adopt a nontraditional approach to attract and retain customers, and proposes how they can alter their strategies on everything from customer research, product design and website development.