Something Really New: Three Simple Steps to Creating Truly Innovative Products

Written by an innovation expert whose products generate more than one billion dollars in annual revenue, this book introduces a straightforward but powerful framework for creating exciting new product and service concepts... simply by asking three essential questions. Practical and eye-opening, SOME [...]
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Written by an innovation expert whose products generate more than one billion dollars in annual revenue, this book introduces a straightforward but powerful framework for creating exciting new product and service concepts... simply by asking three essential questions. Practical and eye-opening, SOMETHING REALLY NEW shows companies how to take the kind of startling leaps that will leave their competition in the dust.