Analyzing Media Messages

With a goal to make content analysis understandable, and to produce a useful guide for novice and experienced researchers, this second edition provides a comprehensive guide to conducting content analysis research. It is a useful reference for researchers in mass communication fields, political scie [...]
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With a goal to make content analysis understandable, and to produce a useful guide for novice and experienced researchers, this second edition provides a comprehensive guide to conducting content analysis research. It is a useful reference for researchers in mass communication fields, political science, and other social and behavioral sciences.