Golden Arches East

For the second edition of Golden Arches East, a widely read--and widely acclaimed--book, James L. Watson has added a new chapter entitled "Update: McDonald's as a Political Target." Watson covers recent attacks on the fast food chain as a symbol of American imperialism, and the company's role in the [...]
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For the second edition of Golden Arches East, a widely read--and widely acclaimed--book, James L. Watson has added a new chapter entitled "Update: McDonald's as a Political Target." Watson covers recent attacks on the fast food chain as a symbol of American imperialism, and the company's role in the obesity controversy currently raging in the U.S. food industry. The new chapter also brings the story of East Asian franchise into the twenty-first century.